In the era of global digitisation, recruitment industry has taken a big leap by adapting online recruitment strategy. The online recruiting strategy has proven its worth by its advanced features that have been assuring success to the industry. But now, the focus of it is majorly shifting towards social media recruitment. That is also another part of the online or digital way of recruitment. Social media has proven its significance and held its ground strongly ever since it has been utilized in recruiting.
If we believe the statistics report on social media users in 2011, it has become a pool of talent. And implementing it as a recruiting tool has become mandatory says, Mr. William Almonte. He has also agreed to its benefits for head hunting in the daily recruitment procedure.
Social media is a common ground for both recruiters and candidates, looking out for each other. As per a survey ran in 2011, it was evidently proved that social platforms have a dominant presence in the world of recruiting. The famous recruiter Mr. William Almonte also considers it as a useful way to connect with applicants across the world. No doubt it has been a huge source for reaching out to candidates with great potential. The ratio of positive response by candidates was 82% in the then survey report of the usability of Facebook, LinkedIn, and Twitter.
The Contribution of Social Media
It has been observed over the years, that many companies depend on social media to extract information about job seekers. Many a time, recruiters use Facebook, LinkedIn and other sites to resource and add followers who may turn to candidates some day. This has indeed become a trend that companies seem to be following religiously. In the recent years, the growth ratios of companies who recruit via social platform have remarkably increased. It is also expected that the ratio obviously will grow in the near future.
The New Strategy of Recruitment for Social Media
Considering the evolving trend of recruitment which is dominated by social media, recruiters have now thought of implementing new strategies. Since the number of users is huge and screening the right candidates, who happen to be most interested as well as the best match for the job has become tougher. This is why, the application of recruiting apps like, LinkedIn Apply, Pooldip, Mobile Job Apps, have augmented. It is for the benefit of both recruiters and applicants to find the suitability as per their need. The recruiting companies are also looking out for expertise to handle social media efficiently.
The Upcoming Recruiting Trends
In the upcoming years, social media seem to be taking over all the traditional recruiting methods. Recruiters will officially use it as an advanced tool, to fetch more candidates, by connecting with them, and also finding the best match for the job vacancy.
Recruitment companies may give a thought to increase their budget for utilising social media apps. They may also invest more in order to develop latest strategies for making the best use of recruiting apps.